I aim to create thoughtful, honest experiences that respect and empower the people who use them. I approach each project with curiosity and care, and try to understand not just what works, but why it matters, to deliver something that feels effortless and natural to the user.
Experience
Visual and UX Designer | Beedesign | June 2022 - Present
Entrusted with a full-scale Saudi industrial website redesign normally reserved for senior designers, delivering a 30% engagement lift in Q1.
Led high-complexity, multi-brand campaigns across eight sectors, consistently outperforming interaction and visibility benchmarks.
Selected to direct creative strategy for Faces Beauty’s flagship relaunch, producing high-impact visuals that exceeded event engagement expectations.
Founding Product & Service Designer | IntelliCourse | June 2024 - July 2025
Served as the founding designer shaping the full UX architecture of an AI-powered SaaS platform from concept through beta.
Drove a 35% improvement in task success and scaled the beta to 100+ active users through iterative prototyping and continuous testing.
Aligned engineering and product through prompt-engineering workflows, system diagrams, and service blueprints, ensuring AI outputs matched user goals and shipped within scope and timeline.
Digital Media Strategist | Sans Therapy | December 2023 - July 2025
Owned the complete digital ecosystem — web, content, and social — in a role typically divided across multiple specialists.
Increased engagement by 120% through a scalable content system, directly enabling three partnerships with major organizations.
Enhanced website usability, accessibility, and conversion flow with targeted UX and SEO improvements that strengthened business impact.
Skills
Education
OCAD University: BDES. in Industrial Design with a Minor in Entrepreneurship and Social Innovation. Graduated with Honors and Distinction
Capstone Project: PAT — A adaptive digital companion that helps you train your mind, shift your state, and build the inner clarity needed to live and work in flow.
Brainstation: Product Management Certification (PMC™)
Google: Google Foundations of User Experience (UX) Design.
Personal qualities
Creative and innovative thinker with a keen eye for aesthetics.
Strong communicator, capable of effectively articulating design concepts.
Collaborative team player with a positive attitude.
Passionate about staying current with technology and design trends.