I aim to create thoughtful, honest experiences that respect and empower the people who use them. I approach each project with curiosity and care, and try to understand not just what works, but why it matters, to deliver something that feels effortless and natural to the user.
Education
BDES. in Industrial Design with a Minor in Entrepreneurship and Social Innovation, OCAD University, Toronto, Canada, 2021-2025
Graduated with Honors and Distinction, GPA: 3.7/4.0
Capstone Project: PAT — A beautiful adaptive digital companion that helps you train your mind, shift your state, and build the inner clarity needed to live and work in flow.
Experience
Visual and UX Designer | Beedesign | June 2022 - Present
Redesigned and shipped the Al Fransi Aluminum Complex KSA website, partnering with engineering to deliver a responsive platform that boosted engagement 30% in Q1.
Worked alongside the team in multi-brand campaigns across 8 clients (finance, automotive, retail), ensuring design consistency and measurable lift in engagement; work contributed to a successful market entry tender for a major Chinese automotive brand.
Co-led the design and launch campaign for Faces Beauty at Avenues Mall, creating hero banners and social assets that fuelled a high-visibility reopening.
Founding Product & Service Designer | IntelliCourse | June 2024 - July 2025
Led end-to-end product design and management for an AI-powered learning platform in a lean startup, from concept through beta launch.
Designed and shipped a responsive, scalable interface that improved task completion by 35% in usability testing.
Launched beta to 100+ active users, earning a Product Hunt feature and generating inbound interest from early partners.
Digital Media Strategist | Sans Therapy | December 2023 - July 2025
Led digital brand strategy and design initiatives, building a unified online presence that increased visibility and credibility with partners.
Developed and executed a cross-channel content strategy (web + social), directing creation, scheduling, and analytics to optimize reach and engagement.
Drove 120% growth in social media followers, generating qualified leads that secured 3 new organizational partnerships and expanded workshop pipeline.
Skills
Personal qualities
Creative and innovative thinker with a keen eye for aesthetics.
Strong communicator, capable of effectively articulating design concepts.
Collaborative team player with a positive attitude.
Passionate about staying current with technology and design trends.
Interests
Outside of work, you’ll find me playing tennis, hiking, or travelling, they really help me get a fresh perspective when I need it; and as Anthony Bourdain once said, they help me “Open your mind, get up off the couch, move.”